Chinese shoes for bound feet, The Children's Museum of Indianapolis. (Photo credit: Wikipedia)
When trying on a new pair of sneakers recently, a friend of mine complained to the sales clerk that the shoes were rather ugly. He replied (smarmily,) “Are you looking for function or fashion?”
Both, of course! And why not?
- Because at the click of a button, I can compare shoe prices and features from any vendor, anywhere
- Because at the click of a button, I can buy shoes from any vendor, anywhere
- Because at the click of a button, I can chat with other shoe fans, anywhere
- Because at the click of a button, I can complain, suggest, and question your company directly
- Because at the click of a button, I can design my own shoes
- Because at the click of a button, I can find everything I need to know about your product or service before I set foot in the store or pick up the phone
- Because at the click of a button, if you are not providing function and fashion, I can find somebody who is
I expect function and “fashion” from every product and every experience.
Here are a few of my expectations. How about you?
- Sexy and comfortable
- Available and on time
- Yummy and low fat
- On site and online
- Cheap and clean
- Convenient and responsive
- Speedy and accurate
- Smart and friendly
- Creative and analytical
- Caring and efficient
