I love this post from Denise Wakeman. Social media marketing seems soooo easy. In a few quick key strokes, you can post content that would have taken lots of money & months to deliver in the ol’ days! Easy execution, however, doesn’t mean you can just “wing it.” Like the ol’ days, you need a plan. For your presence on Twitter, the blogosphere or facebook to yield results (sales, visibility, influence), you must be consistent and constant. Thanks to Denise’s insights, I have an editorial calendar for my blog, which serves to keep me on track. (Sort of! I still occasionally yield to the temptation to post random &/or the merely entertaining comments!) What’s your plan?