In 1927, an increasingly eccentric Henry Ford purchased a tract of land about the size of Tennessee in the remote Amazon. Ostensibly Ford planned to build a rubber plantation, but he also wanted to create the ideal American city, a goal that had eluded him in North America.He named the city Fordlandia.
If it wasn’t just so incredibly wasteful, the story of Fordlandia would be comical. Everything that could go wrong did, and the Ford Corporation’s distrust of “experts” and locals only exacerbated the many missteps.
Approximately ten years and millions of dollars later, Fordlandia was abandoned to the U.S. government. This is a fascinating story of greed, delusion, and destruction by Greg Grandin.