Are You Looking For Function or Fashion?

Chinese shoes for bound feet, The Children's Museum of Indianapolis. (Photo credit: Wikipedia)

When trying on a new pair of sneakers recently, a friend of mine complained to the sales clerk that the shoes were rather ugly. He replied (smarmily,) “Are you looking for function or fashion?”

Both, of course! And why not?

Because at the click of a button, I can compare shoe prices and features from any vendor, anywhere
Because at the click of a button, I can buy shoes from any vendor, anywhere
Because at the click of a button, I can chat with other shoe fans, anywhere
Because at the click of a button, I can complain, suggest, and question your company directly
Because at the click of a button, I can design my own shoes
Because at the click of a button, I can find everything I need to know about your product or service before I set foot in the store or pick up the phone
Because at the click of a button, if you are not providing function and fashion, I can find somebody who is

I expect function and “fashion” from every product and every experience.

Here are a few of my expectations. How about you?