My friend Jane is selling her horse Sascha, and the process is remarkably like selling a house. She studies the current market for similar horses, she establishes a competitive selling price, she advertises, posts professional photos and videos, and makes lots of phone calls.
And then a prospective buyer makes an appointment. Now the work really begins. On the day of the buyer’s arrival, Sascha has to be bathed, groomed, braided and then presented and ridden in his best equipment, including extra white show pads and leg wraps. Horse staging as it were!
After all that work, the buyer isn’t interested. Sascha is too big, too expensive, too young/too old, or too brown! So the promoting starts all over again.
Horses or houses—it’s a numbers game. The objective is to get as many qualified buyers as possible to experience your product. How you get the buyers to take a trot around the ring or the living room is where your creativity and perseverance come into play.
There is buyer out there for every horse and every house-you just got get them to the barn.