Once upon a time in the last century, there lived an candle maker named Fred. Fred’s candle business was suffering. Sales were down; inventory was up. What was Fred to do?
Fred thought and thought. Then one day while wiling away a Sunday afternoon visiting an open house, Fred had an epiphany. Why not mask that home’s cat odor with a scented candle? He ran to his car and brought the listing agent a coconut-rose medley candle for her open house. Now the house smelled like a bachelorette party at a Polynesian restaurant. But it didn’t smell like cat. A new market for smelly candles was born.
Fred began promoting his scented candle idea at agent meetings. He delivered free samples to open houses. He put them in goody bags at NAR conferences. Soon sales began to climb.
Fred encouraged agents to buy seasonally scented candles and candles to match every room’s décor. For open houses, he suggested grouping multiple candles and displaying candles in cute, thematic holders (soccer mom candle holders,) which Fred sold too.
Soon Fred had to hire more workers. Fred’s wife quit her job. Eventually a really big consumer products company bought Fred’s business, and Fred retired to Boca.
Dear sellers and agents, do not fall for the myth of the smelly candle.
A scented candle will not sell your house and may actively discourage buyers from spending time in the property.
Instead of burning a candle, take out the trash, empty the litter box, clean out the refrigerator, wash the doggie bed, address the mold problem, and open a window. Your prospective buyers will thank you and maybe even make an offer!