In our go-go market how is it even possible for sellers to make a mistake? Don’t the houses just sell themselves?
No! Not true in this market or any market.
Below are three common seller mistakes which will sabotage your listing faster than you can say “bring us an offer.”
Seller Uses Zillow To Establish A List Price
Zillow is a fun resource. Where else can you regularly check what your sister-in-law’s home in Texas is worth?
However to depend on Zillow for your list price is a mistake. Zillow hasn’t been in your house or your neighbor’s house, nor does Zillow know the current inventory or what makes the north side of the street more desirable than the south side.
The only way to get that information is to consult a real estate professional who has been in your neighbor’s (awful!) home, knows that the neighborhood is oversupplied with dated ranchers but has a scarcity of desirable bungalows, and understands why the north side of the street is better.
By all means check Zillow—prospective buyers do—but don’t build your selling strategy around it.
Seller Disregards Staging Advice
Staging is so ubiquitous that some sellers are questioning its necessity.
Staging is important in every market. First impressions count and are hard to change.
Have you ever taken an instant dislike to someone at first acquaintance only to be told by your mutual friend that you’d really like him if you got to know him better? Never gonna happen because his arrogant attitude/boring conversation/appalling table manners turned you off. And you’re not seeing him again.
Same is true with houses.
So when your real estate professional says paint the front door, remove 50% of your furniture, and recaulk the bathrooms, she knows what she’s talking about.
Seller Makes The House Hard To Show.
You go to all this trouble to get your house prepped and prettied and then make unreasonable demands for showings. This is like spending two arduous weeks learning to swim and then refusing to get in the water.
Selling your house is inconvenient for you, your spouse, your children, and your pets. Get over it.
Make it easy for agents to show the house and inviting for buyers to linger.
Easy to show means you
- Show the house anytime. Requirements like overnight notice for appointments or requests that no showings are permitted during “nap time ” have no place in a serious sellers’ marketing plan.
- Send your yappy dog(s) to doggy day care—every day.
- Turn off your alarm system or leave instructions that are ridiculously easy to understand.
- Provide ample parking in the driveway. Put your cars in the garage, on the street, or in a neighbor’s driveway.
- Ensure that the attic, basement, guest house, or recording studio is easily accessible.
Avoid these three seller mistakes and expect more showings and higher offers regardless of market conditions.