Both books were published within the past two years, but business books become dated quickly. Fortunately each of these authors has a blog on which fresh information can be found. Buy the book, read the blog, or both, and let me know what you think!
Launch by Michael A. Stelzner c. 2011
Having turned his on line magazine, SocialMediaExaminer.com, into one of the top marketing resources in a few short years, Michael is an expert on content marketing.
In his book, he provides detailed, easy to read explanations of what is compelling content, how to create it, and how to get people to read it and become raving fans!
Back in the Mad Men era you could sell anything with a 30 second spot on network television and a few glossy ads in the right magazine. Now getting attention is more complicated. We still have TV, radio, and magazines, but we also have YouTube, Facebook, Twitter, websites, blogs, and podcasts.
The good news is that the new media is inexpensive and accessible. The bad news is that the new media is inexpensive and accessible, and so the competition is fierce.
How do you get your customers’ attention in this busy landscape? The Chairman of Thomas Nelson Publishers and successful blogger, Michael Hyatt, has written a step- by- step guide for building a platform of contacts, connections, and followers to launch yourself or your product.